Our name labels are a must-have for parents because they are durable, easy to use, and designed to keep children’s belongings clearly labelled and easy to find.

They are suitable for everyday items including lunchboxes, drink bottles, baby bottles, school supplies, and food containers.

Our name labels are:

• Waterproof – stay on through spills and washing
  
• Dishwasher safe – won’t peel or fade in the dishwasher
  
• Microwave safe – safe to use when heating food
  
• Freezer safe – stick securely in cold and frozen conditions
  
• Steriliser safe – suitable for baby bottles and feeding items
  
• Scratch-resistant – names stay clear and easy to read
  
• Extra strong adhesive – no peeling, curling, or falling off
  
• Available in hundreds of designs – easy for kids to recognise their items
  

Our personalised name labels help keep your child’s items organised, reduce lost property, and make daily routines easier for busy families.

Participating in our Name Day promotion is simple. Just follow the daily letter announcements and claim your free name labels when your letter appears.

How it works:

• Check the daily letter: We reveal a new letter every day at 12am AEST on our social media channels.
  
• Sign up: If your name starts with that letter, go to the sign-up page and enter your details to receive your unique code.
  
• Claim Quick: You have until midnight after the announcement to claim your free name label pack before the next letter is released.
  

Important information:

• The promotion is currently available to customers in Australia and New Zealand only.
  
• Each letter is available for one day only, so timing matters.
  

Orders placed during the Name Day promotion can take up to 21 days from the date of purchase to arrive due to high order volumes.

Key information:

• Delivery timeframe: Up to 21 days from purchase
  
• Applies to: Orders containing one Name Day label pack only
  
• High demand: Increased order volumes during the promotion may result in longer processing times
  

We recommend waiting the full 21 days before contacting our team about your order.

Thank you for your patience—we look forward to you receiving your personalised name labels.

You can claim one free Name Day label pack per order.

If you would like to claim multiple free packs, you will need to place separate orders for each pack.

Key information:

• 1 free pack per order
  
• Multiple packs require multiple orders
  
• Additional packs in the same order are charged at full price
  

This ensures each order qualifies for the Name Day promotion.

Each Name Day order includes 1 personalised sheet of 30 name labels in a mix of popular sizes PLUS a bonus fun Bluey Sticker sheet.

These labels are designed for everyday use on items like lunchboxes, drink bottles, school supplies, and baby essentials.

Key features:

• 30 labels per sheet
  
• Bonus Fun Bluey Sticker Sheet
  
• Multiple sizes included
  
• Waterproof
  
• Dishwasher safe
  
• Microwave safe
  
• Freezer safe
  
• Steriliser safe
  
• Scratch-resistant
  

Our name labels are durable, practical, and made to last through everyday family use.

If you haven’t received your Name Day code, follow these steps to troubleshoot:

Check the following:

• Sign-up completed: Make sure you have signed up on the Name Day page to receive your code.
  
• Junk or spam folder: Check your spam or junk folders, as emails can sometimes be filtered there.
  
• Work email filters: Some workplace email systems may block promotional emails. Check with your IT team if needed.
  
• Correct email address: Confirm your email was entered correctly during sign-up.
  
• Inbox storage: Ensure your inbox is not full, as this can prevent new emails from being received.
  

Your code is also displayed on-screen after signing up. We recommend taking a screenshot for easy access.

If you still can’t find your code, please contact our team via the contact form for assistance.

We release a new letter every day at 12am AEST. You must sign up for your letter on the day it is live, as each letter is only available for a limited time.

Once you’ve claimed your code, you have 24 hours to use it before it expires.

Key timing details:

• Letter availability: Changes daily at 12am AEST
  
• Sign-up window: Only available on the day your letter is live
  
• Code validity: 24 hours from when your code is claimed
  
• Previous letters: Cannot be claimed once the day has passed
  

If you miss the deadlines for your letter, you’ll need to wait until the end of the promotion for another opportunity to redeem your labels.

If you miss your Name Day letter, you won’t be able to sign up for it once the day has passed.

However, there will be a final 'all-in day' at the end of the promotion, where you can redeem your free name labels regardless of which letter you missed.

Key information:

• Daily letters: Each letter is only available on its assigned day
  
• Missed letters: Cannot be claimed after the day ends
  
• Second chance: All letters will be available again on the final 'all-in day'
  

Make sure to stay updated so you don’t miss your letter—but if you do, you’ll still have another opportunity at the end.

The Name Day promotion is currently available to customers in Australia and New Zealand only.

If you are located outside Australia or New Zealand, you can still explore our latest offers on our deals page.

As part of our Name Day promotion, your name labels are provided free of charge. A small postage and handling fee applies to have them delivered to your address.

This helps us get your personalised labels safely from our warehouse to your letterbox.

We’re so excited for you to receive your labels and hope you love them as much as we do.

Each day at 12am AEST, a new letter is released with a sign-up window of 24 hours for redemption of coupon. Each coupon code, valid for a single use, entitles you to one free Bluey Name Day Name Label Pack. Promotion is not valid on any other name day label pack. Discount applies to one pack per order only. Multiple sign-ups with the same email address are allowed to get additional coupon codes. The coupon code is based on the condition of an email subscription. Name day pack is free subject to a postage and handling fee starting from AUD$6 for a total saving of AUD$25. Shipping fee calculated at checkout according to the total weight of your order. Promotion is valid exclusively for residents of Australia and New Zealand. Applicable shipping rates apply to these countries. Customer pick up is not available for free Name Day Label Pack. This offer cannot be combined with any other offer or coupon. Name Day ends Midnight AEST 30/9/26. Labels should arrive within 21 days of placing order. Hippo Blue reserves the right to void orders and/or stop this promotion prematurely at their discretion if terms and conditions have been breached.